JETSET Pilates

America’s Best Franchises (ABF) Brand Insight —

JETSET Pilates sits at the premium, athletic end of the reformer Pilates category — “modern Pilates” built on continuous load and results rather than slow, alignment-focused traditional work. That positioning attracts a loyal, higher-spending demographic and drives the retention and visit frequency that make a subscription model predictable. With a small studio footprint and a multi-unit growth path, it’s structured for owners who want to scale rather than run a single location.

At a Glance

• Liquid Capital Required:
  $200,000 (readily available cash or cash-equivalent assets — not from borrowing, selling a primary residence, or relying on future income)
• Ownership Model: Owner-operator (multi-unit potential)
• Location Type: Retail studio (1,500–2,500 sq ft)
• Time Commitment: Full-time
• Experience Required: None required

ABF Buyer’s Guide
Wondering how buyers typically fund a franchise like this? Read How to Pay for a Franchise →

About JETSET Pilates Franchise

JETSET Pilates launched in 2010 when founder Tamara Galinsky opened her first studio in Miami. The brand began franchising in 2022 and has expanded to over 270 studios open or in development across the U.S. and Australia, with 24 new openings announced in early 2026 across eight states and Washington, D.C.

JETSET’s custom-reformer classes run a signature 50-minute format that blends strength, cardio, and Pilates-inspired movement into a high-tension, low-impact workout. The brand opened a new Miami headquarters housing its Instructor Training Academy, and a 2025 strategic investment from Purchase Capital LLC signaled institutional backing as it scales domestically and internationally.

“Our growth in 2025 reflects the strength of our model and the discipline behind how we scale, and we plan to maintain a measured but ambitious approach to growth in 2026,” said Bertus Albertse, CEO of JETSET Pilates. “We’re prioritizing premium real estate, the right franchise partners, and operational excellence to ensure long-term success as we expand domestically and internationally in 2026.”

Why Own a JETSET Pilates Franchise?

• Premium brand positioning attracts a loyal client base with exceptionally high retention and visit frequency.
• A subscription and flexible-package model creates predictable, recurring revenue from members.
• A small studio footprint of 1,500–2,500 sq ft keeps real estate costs manageable versus larger fitness concepts.
• Sophisticated franchisee support includes pre-sales playbooks, performance benchmarking, and operational integration.
• A multi-unit growth path lets owners scale into multiple studio locations.

Why This Opportunity, Why Now

ABF Market Analysis —

Modern reformer Pilates is the fastest-growing segment within boutique fitness, driven by consumers seeking low-impact, high-result workouts that build strength without joint stress. It’s a category that attracts a loyal demographic willing to pay premium pricing for a quality experience, which supports strong retention and recurring, membership-based revenue. That combination — premium pricing plus repeat visits — is what makes a well-run studio economically durable.

ABF Timing Insight —

JETSET opened 24 studios in 2025 and continues measured expansion in 2026 across major U.S. metros plus its first international markets. The strategic investment from Purchase Capital signals institutional confidence in the model, and disciplined, data-driven site selection helps protect owners from oversaturated markets. For an investor seeking a premium fitness brand with proven momentum and a multi-unit runway, there’s first-mover positioning available in markets before they saturate.

Training & Support

• Instructor Training Academy at Miami HQ provides centralized, hands-on training for franchisees and staff.
• Structured pre-sales and studio launch playbooks guide owners from signing through opening day execution.
• Performance benchmarking and marketing integration help optimize studio operations and client acquisition.
• Additional training hubs expanding — Dallas facility planned for 2026 to support regional growth.
• Ongoing operational support includes software for bookings, client management, and best practice guidance.

Franchise Owners That Thrive

• Passionate about health, fitness, and wellness lifestyle
• Strong communicators and relationship builders
• Natural leaders who execute proven systems
• Community-focused individuals who connect with clients
• Growth-minded entrepreneurs seeking multi-unit expansion

Who Is Not A Good Fit

• Anyone seeking fully passive ownership — studio success requires engaged leadership.
• Candidates uncomfortable with premium pricing and boutique fitness positioning.
• Owners unwilling to follow established systems and operational playbooks.
• Those without the liquid capital to fund a retail studio buildout.
• Candidates who prefer a low-cost or home-based business.

Frequently Asked Questions

Q. Do I need Pilates or fitness experience?

A. No. Many franchise partners come from outside the fitness industry. Passion for wellness and willingness to follow the system matter more than prior experience.

Q. How large is a JETSET studio?

A. Most studios range from 1,500 to 2,500 square feet. Reformer count depends on space configuration and local demand.

Q. How does JETSET evaluate market competition?

A. JETSET uses advanced data analytics including demographic modeling, competitive density mapping, and trade-area visitation data to ensure territory viability before approval.

Q. Can I own multiple studios?

A. Yes. JETSET is highly multi-unit friendly. Many franchise partners expand into multiple studios, and our average owner holds 2.5 territories. Multi-unit opportunities are available in most markets.

Next Steps

By submitting this form, you confirm that you meet the liquid capital requirement of $200,000 established by the franchisor.

Complete the form below to request a qualification review and discuss territory availability for JETSET Pilates.

This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.